Navigating the Inbox - The value of a welcome series

A warm and genuine welcome builds a strong foundation of trust between your brand and consumers. That’s why the first of our four Navigating the Inbox blog series focuses on how to welcome your customers. After all, a compelling welcome is a simple gesture, but an important one to get right.

Yet more than 90% of brands are still sending just one welcome message. At this stage of the relationship the subscriber is highly engaged, and neglecting to capitilise on this is a big mistake in a brand's email marketing program.

Some things to consider when looking at your current welcome series are:

· Are you saying Thank You?

• Is your first welcome message sent immediately?
• Are you cramming all your content in one, complicated message?
• Are you applying what you know?
• Have you set proper expectations?
• Are you really listening?
• Did you just send another offer?

Once you have analysed your current welcome series, it’s time to improve it. Visit our blog to read the full blog post and download our infographic so that you can upgrade your welcome messaging today.