JICMAIL WEBINAR: Q2 2025 Results: Exploring the Long and Short of Loyalty

Mail interaction rates and digital effectiveness reached a five-year high in Q2 2025, with 9.2% of Direct Mail, Door Drops and Business Mail prompting a visit to an advertiser website. It's essential for all planners and marketers to understand how to maximise the value of this essential channel.

To find out more, join Ian Gibbs for a run through the latest results, plus he'll be joined by Ellie Gauci, Head of Strategy - Loyalty & CRM, VCCP to discuss the joint DMA VCCP report "The Long and Short of Loyalty" released this summer.

When mail is driving more customer engagement than ever, it's vital to understand what impact a focus on customer loyalty has on both short and long term marketing effectiveness.

Title: Q2 2025 Results: Exploring the Long and Short of Loyalty

Time: 2pm - 3pm

Date: 16th September 2025

Register here

This is an online event.