Harnessing Creative Tech and Data in Advertising

DMA are delighted to work with the University of Edinburgh's Design Informatics to bring you this workshop in partnership with IPA Scotland.

This ‘Collider’ workshop from the team at Design Informatics at the University of Edinburgh has been designed in partnership with the Data Driven Innovation Programme and IPA & DMA. It will allow you to explore and learn how to use these new technologies with experts in the context of a practical advertising challenge.

A ‘Collider’ starts with lightning talks from the Design Informatics team, who are experts in emerging creative tech and the use of data in the pull economy through the Internet of Things, Neuroscience, Natural Language Processing, Smart contracts and Locative media. Participants then break out into smaller groups of around 5/6.

A Challenge will then be selected by each breakout group to develop an advertising campaign for a product or service or event. Each group will then be supported in the creative process to develop a response to the challenge using the creative tech and data approaches outlined. Ideas are then prepared as a short sketch to be presented back to the participants of how the creative campaign interaction works.

Programme:

14.00 Introduction followed by 5 lightning provocations
14.40 Challenge setting
15.00 Work in small teams to develop a creative tech and data advertising campaign
16.30 Presentations
17.00 Wrap up and next steps
17.15 Close

Where: InSpace, Creative Informatics, 1 Crichton Street, Edinburgh

When: Wednesday 5 February 2020, 2:00-5:15pm

How do I get involved?

There are 30 places available for this workshop. If you would like to attend please RSVP to Lisa.McLauchlan@dma.org.uk.