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DMA insight: Six legal bases of processing data

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There are six legal bases available to organisations looking to process personal data under the GDPR. This infographic introduces you to each one.

This DMA insight piece looks at the legal bases of processing data and introduces the six key factors all marketers must consider:

  • Legitimate interest
  • Consent
  • Contract
  • Legal obligation
  • Protect rights of the data subject
  • Public interest

Hear more from the DMA

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