An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Read on for an insight into the Value of data project.
To win and retain business, B2B organisations need to develop a client-centric model rather than one focused on price or product. To do this B2B brands need to consider the client journey and experience, much in the same way B2C organisations have done for years.
Latest insight from the IPA and ISBA highlights that marketers may be overly focused on short-term tactics at the expense of long-term strategy, making efforts to improve marketing effectiveness significantly more challenging.
All your data protection needs under one roof. Join the DMA, the ICO, the European Commission, the European Data Protection Supervisor, Google, Deloitte, Department for Digital, Culture, Media and Sport and more as they look at today’s data protection and privacy landscape.