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Value of Data: Shifting values

This whitepaper helps kick-off our new campaign: Value of Data. Authored by University of Edinburgh academics Chris Speed and Ewa Luger, Shifting values represents an engaging introduction to the topic, and provides a navigable roadmap through a challenging ethical and legal landscape.
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Member Content

Consumer email tracker 2019

How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
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DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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Value of Data: Changing perceptions

An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Firas Khnaisser, head of decisioning at Standard Life and Chairman of DMA Scotland, takes on the challenge of changing perceptions of data -...
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Value of Data: The role of the CEO

Mark Runacus, Chair of the DMA Board and co-founder / planning partner at Wax/On, on why CEOs must be the standard bearers for organisations looking to really understand data's value and worth
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Value of Data: Why we're here

An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Craig Paterson of The Data Lab offers this overview of an exciting new project.
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Value of Data

An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Read on for an insight into the Value of Data project.
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Value of Data: Made to measure

Rob Gray, managing/strategy partner, Squad, on the methods and tactics available to measuring data
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Value of Data: Podcast with Firas Khnaisser

Check out DataIQ's brand new episode to hear Firas Khnaisser, Head of Decisioning at Standard Life, and Chair of DMA Scotland, talk all things concerning the DMA Value of Data campaign
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