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Proximity London leads the way as DMA Awards nominations are revealed

Proximity London leads the DMA Awards shortlist with 20 entries still vying for Gold, with Ogilvy just behind as the full 2018 shortlist is announced
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  • 229 views

How would a no-deal Brexit impact your organisation's ability to exchange data with EU countries?

A major concern for marketers is what happens to UK-EU data flows if there is no deal on data
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  • 437 views

Value of data

An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Read on for an insight into the Value of data project.
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  • 1209 views

Brexit: Another intense week for the government - will the PM survive?

Today the Prime Minister is to tell Parliament that 95% of the Brexit deal is agreed. But can it get to 100% and will the deal satisfy Parliament?
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  • 7 views

The Consumerisation of B2B Brands

To win and retain business, B2B organisations need to develop a client-centric model rather than one focused on price or product. To do this B2B brands need to consider the client journey and experience, much in the same way B2C organisations have done for years.
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  • 8 views

Are marketers choosing short-term tactics over long-term strategy?

Latest insight from the IPA and ISBA highlights that marketers may be overly focused on short-term tactics at the expense of long-term strategy, making efforts to improve marketing effectiveness significantly more challenging.
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  • 16 views

DMA Talent director Kate Burnett on This Week with John Nicolson

Kate discussed DMA Talent’s neurodiversity schemes which seek to promote people with Asperger’s and autism’s place in the workforce
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  • 12 views

Gin & Data - data preparation, its more than just cleansing!

In the next video of the Gin & Data series Rob and I talk about Data Preparation and taste the fantastic Rock Road.
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  • 80 views

Data Protection World Forum

All your data protection needs under one roof. Join the DMA, the ICO, the European Commission, the European Data Protection Supervisor, Google, Deloitte, Department for Digital, Culture, Media and Sport and more as they look at today’s data protection and privacy landscape.
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  • 172 views