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Member Content

Customer Engagement 2019: Marketers' view

In partnership with Foresight Factory and sponsored by Pure 360, the first comparison between what brands deem successful and what consumers say engages them.
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  • 956 views
Member Content

Evolving the customer journey: Digitisation, omni-channel and technology trends

Businesses can benefit from digital innovation, but delivering an evolving customer journey is paramount. Delve into the latest report about digitised customer journeys from the DMA in association with Williams Lea Tag (WLT).
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  • 799 views
Member Content

Consumer email tracker 2019

How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
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  • 1811 views

The DMA's Brexit blog

A home for all the DMA’s Brexit coverage, advice and guidance
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  • 945 views

Gin & Data - Learn from The British Legion!

Me and Jeff discuss the importance of infrastructure, technology, software and people are to the successful implementation of perscriptive analytics.
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  • 32 views

Email vs. AI: Will AI take over email or compliment it to make it even more effective?

We had a BIG debate at The Sir Christopher Hatton over what the future of email looked like. Read how Nick Crawford, one of the panelists taking part in the debate, put up a fight against AI specialists.
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  • 101 views

Cutting Through the Noise

In our digitally optimised world, customer targeting has never been easier. But it’s also never been harder to cut through all the noise. Find out how mail can help your marketing messages cut through and be remembered.
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  • 97 views

#DiverseMinds 2.0

Join #DiverseMinds 2.0 to explore unlocking the power of divergent thinkers in the workplace. Hear from DMA Talent's Autism Consultant on reasonable adjustments in the workplace for a neurodiverse workforce alongside a line up of stellar speakers.
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  • 59 views

DMA Customer Engagement Manchester

I was lucky enough to be invited to sit on the panel once Tim Bond Head of PR and Insight at the DMA went through the highlights of the latest research, ‘’How to win trust and loyalty: The marketers view’’.( A copy can be downloaded here)
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  • 65 views