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DMA Talent champions young people as the future of the data and marketing industry.

Our mission is to help your students get the practical skills they need to become more employable and help them find their path into the industry.

We do this through running a range of programmes and events, that feature input from creative leaders, innovative data and marking practitioners, and some of the industry’s most pioneering thinkers.

IDM accreditation

The Institute of Data & Marketing (IDM) is the learning arm of the DMA, and offers universities teaching digital and data driven marketing to a high professional standard the opportunity to have their courses accredited.

We provide a syllabus for universities to work to and give the nominated lead tutor the opportunity to take our online Professional Diploma in Digital Marketing and to complete the IDM Award in GDPR. They also become part of our community with individual membership, getting access to webinars and selected events and content including case studies, industry guides and research.

We offer students on accredited courses the opportunity to achieve the IDM Certificate in Digital and Data Driven Marketing qualification by taking a 2-hour online exam towards the end of the academic year. The certificate reflects IDM professional qualifications taken by marketers in the workplace and demonstrates to potential employers that they have the knowledge they need to step onto the marketing career ladder, putting them ahead of their competition in the job marketplace.

To find out more, and how you can gain IDM accreditation for your course, please contact kate.burnett@dma.org.uk.

Upcoming Programmes & Events

All our programmes and events will be run virtually for the foreseeable future, as we follow government guidance, which means your students will continue to benefit from our usual schedule from the comfort and safety of their own homes.

Our full list of programmes can be found in the menu bar, listed below are the ones that are open for applications and entries right now.

Virtual Creative Data Labs

Applications for our Creative Data Labs in December, February and March are open.

Our one-day labs challenge participants to crack a well-known brand’s business problem, guided through the process by data experts.

Find out more about our labs here and your students can apply here.

Keep up to date with everything DMA Talent

Want to be kept up to date with everything going on at DMA Talent? Click here to get all our latest news and upcoming opportunities for your students, delivered directly to your inbox, and ensure they never miss an event or application deadline.

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Questions?

Get in touch with the DMA Talent team on dmatalent@dma.org.uk