DMA - Data & Marketing Association

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Five top tips to be compliant when using personal data for analysis

Do you analyse customer data for marketing purposes? Here are 5 top tips to be compliant
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Boost your team's data skills with government funding

Grow your organisations data skills. The DMA has partnered with the Department for Education (DfE) to deliver a brand new government-funded Skills Bootcamp.
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State of Loyalty Report 2024

Get the latest data and insights on loyalty for a higher customer retention rate and more consistent revenue.
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Gamify Your Email Campaigns

Gamification is more than an engagement-driver. It also helps to collect valuable data for segmentation and personalisation. And it might be easier than you’d think to add game-like elements to your emails!
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3 Ways to Enhance Brand Consistency

As your company grows, it becomes increasingly difficult for your teams to maintain a consistent brand identity. Here are 3 tips to enhance your brand consistency.
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JICMAIL Webinar: From Letterbox to Ballot Box: Reclaim Voter Trust

Join JICMAIL as we discuss trust drivers in this age of mis-information and explore the enduring power of Direct Mail and Door Drops for effective campaigning by political parties.
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