Pete Jakob
Pete Jakob is a well-respected B2B marketing leader with a passion for driving change and linking marketing to the broader business. In 2012 he established Purple Salix – an independent marketing consultancy which helps clients and agencies transform their marketing and results. Previously he spent 28 years at IBM, which saw him lead major transformational initiatives around marketing automation, contact database strategy, lead nurturing, telemarketing, digital marketing and sales/marketing alignment.