04 Dec 2023
Automated Entry into Promotions Guidance
Organisations can use a variety of methods to collect and harness an individual’s personal information for direct marketing purposes or encourage consumers to take part in their promotions. This Automated Entry into Promotions Guidance to go into posts was born out of requests to the legal...24 Oct 2023
UK SMEs support pending reforms to UK data privacy laws
The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation20 Sep 2023
Defend and grow your marketing budget
Our new ‘CMO Measurement Toolkit’, supported by Merkle, will help you prove marketing effectiveness in the boardroom..12 Jun 2023
Upskill your team with government funding
Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy, and Data and Analytics.27 Mar 2024
Pinterest: Future Trends Unveiled - Pinterest Predicts 2024 and Beyond
People use Pinterest to plan for the future — which means Pinterest has unique insight into what's going to be really big, really soon.21 Mar 2024
In conversation with the DMA Black Marketers Council: Marie Feliho
Natalie Eve Roper, Founder of Embrace, connects with Marie Feliho, Director of Customer Engagement at Virgin Media O2 and Deputy Chair of the DMA's Black Marketers Council about her aspirations for the group and commitment to being a role model.14 Mar 2024
JICMAIL: How to get your award-worthy mail campaigns recognised
In a challenging year for consumers and marketers, it was those who created their direct mail campaigns with data, creativity, and technology that found the most success.12 Mar 2024