Fedelma Good

PwC
Director Data Protection Strategy, Legal and Compliance Services

Fedelma has expertise and experience in a unique combination of data protection / privacy. technology, marketing, regulation and data governance and management issues.

She is recognised for her pragmatic approach to privacy compliance, particularly in relation to data innovation. She is known for her ability to balance risk vs commercial reality and for helping clients find viable solutions to complex data compliance challenges.

She has chaired and contributed to a number of cross industry working groups including those relating to open data (in banking), cookies and the development of best practice guidelines for the use of data for marketing purposes.

Prior to joining PwC Fedelma worked at Barclays where she was Director of Information Governance & Strategy. Whilst at Barclays her successes included supporting the development and launch of Pingit, the first mobile banking payment app in the UK. She was also a founding member of the bank’s Information Business Team which developed, amongst other things, Barclays Local Insights.

Fedelma is an industry commissioner on the Direct Marketing Commission, was a previous member of the DMA Data Council and DMA Board, is listed on the DMA’s Roll of Honour and is also an honorary fellow of the IDM.