DMA - Data & Marketing Association

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Douglas McDonald

Douglas McDonald

Douglas is a mobile and connected consumer marketing specialist, providing expertise to brands and agencies alike, on mobile strategy, planning and technology roadmaps. He has held roles as client services director at Underwired and director of mobile and connected consumer of Tullo Marshall Warren. Douglas has over nine years of mobile experience covering everything from sales promotion activity, mCRM/loyalty through mobile web and apps to helping global brands integrate mobile into their long term marketing plans.