Filter by...

To help you find what you are looking for, refine your search below...


Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301

Infographic - Mobile search 2012

Mon 10 December 2012 6:02 GMT
Infographic - Mobile search 2012

Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to research published today by the Direct Marketing Association in conjunction with Toluna QuickSurveys. 

The findings of the DMA Mobile Marketing Council’s first Mobile search 2012 reveal that seven in 10 (68%) of UK smartphone owners prefer using search engines to research potential purchases compared to just 37% that use brand apps for the same purpose. 

The research, which polled 1,000 UK consumers on their smartphone usage and preferences, also reveals the primary reasons why consumers use their devices to search the web and the kinds of content they search for.

Mobile web search

This website only uses essential cookies.