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Mobile Marketing

The DMA UK surveyed 1000 UK consumers from a Toluna QuickSurveys panel to find out how consumers were responding to mobile push notifications from mobile applications of brands, what the barriers were
Tue 01 July 2014 12:42 BST

The Advertising Standards Authority (ASA) announced its new Five Year Strategy to “Make every ad a responsible ad” in its 2013 Annual Report.
Tue 24 June 2014 9:00 BST

The Door Drop Committee, Inserts Council and Mobile and Connected Marketing Council commissioned this joint piece of consumer research to find more about the customer's path to purchase.
Wed 18 June 2014 3:51 BST

Tue 10 June 2014 11:56 BST

Thanks - Agencies and procurement: towards a model that works

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MEPs vote for a less business-friendly version of the Data Protection Regulation
Tue 27 May 2014 5:09 BST

EU privacy laws will apply to non-European businesses
Tue 27 May 2014 10:12 BST

The ECJ's ruling against Google in May 2014 could be a game-changer not only for search engines but for any organisation that uses data in its day-to-day activities, says James Milligan, Solicitor at
Tue 27 May 2014 9:39 BST

Thu 15 May 2014 12:52 BST

National client email report 2014


DMA Research

Executive summary

Price: £100.00


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