Is data really that important for modern marketing? | DMA

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Is data really that important for modern marketing?

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We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.

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The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.

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The telecommunications sector grapples with a pressing issue: customer data silos.

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We live in the information age, where customer insight expands with every click, swipe, and interaction.

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Placing customers at the heart of business is nothing new – happy customers tend to be loyal, and with each passing year, we’re seeing more and more companies recognise the value of delivering a great customer experience (CX).

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