Royal Mail has just announced its proposed new contract prices, due to come into effect on 2 April 2012.
Social media does not necessarily prompt people to buy or be more positive about a product or service, according to a recent YouGov survey.
Apple has tightened rules over apps for iPhone and iPad that access users’ address-book data without their knowledge.
Barclays has launched Pingit, a free mobile app which will allows its customers to send money by keying in the recipient’s mobile number.
A new tool allows users to estimate the data privacy risk of using a website based on how it handles their personal tracking data.
Social media is the answer for one-off niche events such as Valentine's Day, according to the latest Social Monitor.
Marketers are spending more on mobile advertising. An IAB study found that 63% of US marketers have upped their spend on mobile over the past two...
The Article 29 Working Party, the EU’s data protection committee, has asked Google to ‘pause’ the implementation of its new privacy policy “in the...
Search engines are now rewarding quality content over search engine optimisation (SEO) in their results. SEO, which sees keywords in a headline often...
Offers that aren't relevant and programmes that are hard to understand are just two of the reasons why customers are not engaging with loyalty...
Millennials - the mid-teen to mid-30s demographic - seek the opinion of user-generated referrals before buying certain goods, says a new study from...
A staggering 80 per cent of UK firms do not have mobile-optimised websites, according to new survey by EPiServer.
UK businesses aren’t making the most of social media in customer relationship management, a recent Callcentrehelper.com study has found.
rands are hyping their Super Bowl ads ahead of this Sunday’s big game in a bid to boost their impact.
LinkedIn is the latest company to be caught up in a data privacy row on the internet.
Plans by Google and Facebook to rev up the way they gather data on users have angered consumers.
The UK’s e-retailers are losing ‘millions of pounds’ in sales by failing to respond to customers’ online requests for product and service information...
The Direct Marketing Association (DMA) has raised industry concerns that the European Commission’s proposals for the comprehensive reform of data...
A new survey by Mars Drinks UK reveals that creatives work the longest hours and have a shorter lunch break than other office workers.
Credit card companies are leading the way in the UK financial services sector when it comes to social media strategy.
UK marketing spend has seen a slight rise in fourth quarter of 2011, according to the latest IPA Bellwether report.
Today (18 January 2012) sees a total blackout of the English version of Wikipedia in protest against proposed US legislation designed to fight online...
Proposed changes to postal regulations to remove price controls on Royal Mail’s commercial bulk mailing services will lead to its exemption from VAT...
The vast majority of people say that social networking sites do not affect their purchase decisions, according to a study of US consumers.
Twitter has accused Google of promoting Google + in its search results.
Facebook has started placing ads within people’s news feeds, so that they appear next to social updates from friends.
By all accounts, 2012 will be a tough year for business. As well as having to deal with a faltering economy and waning consumer confidence, our...
LOCOG rules state that Game Makers are not allowed to use social media to share their experiences at the Games.
Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research...
The New York Times accidently emailed eight million people offering half-price subscriptions to the paper in a huge Christmas holiday blunder.
Change 4 Life launches a New Year marketing campaign to help families cook healthy food on a budget.
Only 11% of the top UK retailers send reminder emails after a consumer abandons their shopping basket.
Brands and retailers should not rule out last-minute Christmas marketing campaigns to people in more affluent areas of Britain, according to consumer...
Proposed changes to postal regulations to remove price controls on the cost of Royal Mail’s commercial bulk mailing services could undermine...
Demand for data professionals is fast outstripping supply, according to a new global survey by IT consultancy EMC.
Twitter has unwittingly revealed what it charges brands for each Twitter follower they gain.
Indicia’s campaign for online retailer Very.co.uk to break into the mum-and-baby market has clinched the Grand Prix at the 2011 DMA Awards, held at...
The global advertising market is set to grow next year, despite the challenging economic climate, says ZenithOptimedia’s latest report.
The snap tag is being hailed as the new quick recognition (QR) code.
As of today (1 December), the Advertising Standards Authority (ASA) has changed the way it handles competitor complaints.
The DMA has appointed Rachel Aldighieri as its first director of communications and insight.
As Facebook prepares to float on the stock exchange, the social media giant faces criticism in the US and EU over its collection and use of data.
The Direct Marketing Association (DMA) and its PR agency Eulogy! have picked up the Crisis and Issues Management Award in the 2011 PRCA Awards.
UK retailers could miss out on their share of the potential £6.85bn online spend this festive season, if their websites and apps aren’t up to speed.
Almost half (46%) of UK consumers believe social media can hold brands and companies to account, according to a new study.
Google has just launched its Google+ pages for brands, and Angry Birds, Mumsnet and Burberry are some of the first brands to launch their profiles.
UK consumers feel that only 5% of brands have a positive impact on their sense of well-being, according to a new survey from Havas Media.
An increase in website traffic generated by email, growth in the number of email addresses under management and a rise in the number of campaigns...
Instant mobile checkout, Simply Tap is live. The first brands to integrate it into their marketing websites include Carphone Warehouse, Best Buy...
The Direct Marketing Association (DMA) today (1 November 2011) has signed a historic agreement with Defra committing the DM industry to a series of...
Ofcom has published a consultation on how the postal services market should be regulated from April 2012.
The Justice Select Committee’s call for custodial sentences to be handed out for breaches of the Data Protection Act must prompt the Information...
Seabrook Crisps has had to pull a Facebook competition only a day after its launch because it breached the social media site’s terms and conditions.
JP Morgan Chase & Co is so keen to be liked on social networking site Facebook that it is giving away $1m as an incentive to customers.
Social media, mobile and location-based marketing are gaining ground among affiliate marketers, according to a new study.
Consumers who follow brands on Twitter are more likely to buy and recommend those brands’ products, according to a new US study.
Festival goers have signalled their approval for corporate sponsors’ field and experiential marketing at music festivals, research conducted by the...
Improved segmentation and better targeted content are being credited for the surge in consumer approval of email marketing over the past 12 months,...
UK consumers will be spending £19.3bn a year via their mobiles and tablet devices within 10 years, says new research by Barclays Corporate.
Most marketing chiefs plan to use more social media over the next few years, but many are struggling with the volume of customer data, according to...
Facebook cost per click ad prices rose by 54% between the second and third quarter of 2011.
Consumers are responding more favourably to email marketing than ever before, new DMA research reveals.
More and more charities are turning to social media to raise funds, according to a recent report from the Institute for Philanthropy.
The fifth B2B Barometer report due to be published later this month reveals a surprisingly healthy past 12 months in the B2B marketing sector.
Postcomm, the UK’s postal industry regulator, will tomorrow (1 October) handover its powers to Ofcom, the country’s communications regulator.
Facebook has been tracking users after they have logged out of the social networking site.
The Advertising Standards Authority (ASA) has recorded a surge in complaints made about companies’ digital marketing comms, new figures have revealed...
The UK Information Commissioner Christopher Graham has called for the need for tougher sanctions to be made available to tackle the unlawful trade in...
The Direct Marketing Association (DMA)has been shortlisted for the Crisis and Issues Management Award in the 2011 PRCA Awards for its PR work in...
The Direct Marketing Association (DMA) has expelled from its membership a marketing data list seller trading in the UK as Data Providers UK and B2B...
Google has officially rolled out Google Wallet in the US, following successful trials earlier this year.
Three-quarters of online businesses are using Twitter and Facebook to talk to customers and drive sales, according to new research.
Yahoo and Microsoft and AOL have just launched an allied assault against their common enemy – Google.
Twitter's new web analytics tool will help website owners measure exactly how much traffic Twitter is driving to their website.
Consumers do not trust social networking sites with their personal data, according to a survey by Symantec.
By 2015, more people in the US will use mobile devices to access the internet than PCs or other fixed-line devices, according to the International...
The deadline for entries for the 2011 DMA Awards has been extended by one week from Friday 9 September to Friday 16 September. The Awards’ organisers...
Waste generated from used advertising mail is being turned into a money spinner by two savvy Surrey borough councils thanks to a recycling deal which...
Facebook has started testing a new feature that allows users of the social networking site to filter the content they share and receive.
O2 Media has tripled the customer base of its personalised media platform (O2 More) from two million to six million in just six months.
As of today (7 September) brands can protect their names from porn hijacking by blocking their name from being used with the new .xxx domain suffix...
Twitter is about to introduce advertising opportunities on its UK social media site.
Lord Smith, chairman of the Advertising Standards Authority and former Labour Secretary of State for the Department of Culture, Media & Sport,...
Nearly half of people (45%) in the UK have used a mobile phone to surf the internet in 2011, according to the Office of National Statistics (ONS)...
Philip Morris International (PMI) is battling Stirling University access to academic research into smoking.
Nearly three-quarters (71%) of consumers are happy to receive mail from organisations they already buy from, according to an independent survey...
BT plans to pre-empt a consumer backlash to its price hike in December with a direct mail campaign.
Facebook has announced that it is pulling Facebook Deals after a four-month testing period in five US cities.
Facebook has announced that it is phasing out Facebook Places, its mobile application that works in a similar way to location-based social networking...
Proposals to expand the number of domain names available for internet addresses will burden brands with huge financial costs without providing any...
Carat has revised its global ad spend growth forecast down to 5% for 2011 and 6% for 2012.
The Direct Marketing Association (DMA) is warning marketers that they risk losing money by having their social media marketing campaigns rejected by...
Research in Motion (RIM) has unveiled a new version of its popular BlackBerry Curve in a bid to increase its market share among young consumers.
Facebook users will now have greater control over photo tagging thanks to the introduction of a new privacy setting.
Over 80% of consumers are happy to receive door drop material through their letterbox if it is of relevance to them, according to a Royal Mail study.
Over half of people still prefer receiving bills and financial statements by mail according to a recent national poll.
TNT Post, the postal service provider, has been named as the new headline sponsor of the DMA Awards after signing a two-year deal for an undisclosed...
A new advice service set up to help charities to understand the VAT concessions available to them will help them to “slash thousands of pounds from...
The X Factor launch show had a TV audience of 12 million at the weekend, proving that viewers were not put off by the absence of Cheryl Cole and...
A Deloitte study has found that a growing number of people are surfing the web while watching television.
Alcohol Concern claims that alcohol companies are increasingly using social media to promote their products.
MSN and Hulu are among websites who have been using ‘supercookies’ to track people’s online activities, according to the Wall Street Journal.
Twitter is the most popular third-party social media site among financial services firms, according to a survey by market research specialists,...
A new data partnership between Nielsen and Facebook will give online marketers and advertisers the kind of insights that the TV industry has had for...
The Information Commissioner’s Office (ICO) has asked Google to enhance its privacy policies further.
Last week Channel 5 unveiled the new Big Brother house in a bid to generate a buzz ahead of the launch of Celebrity Big Brother this Thursday.
Consumers concerned about identity theft are being let down by companies failing to provide them with sufficient guidance on keeping their personal...
The Direct Marketing Association (DMA) has rejected renewed calls from Consumer Focus for the practice of doorstep selling by energy firms to be...
Prime Minister David Cameron considers blocking social media sites and messaging services such as BlackBerry Messenger in the event of future riots...
Cross-channel advertising campaigns generated 19% less customer response and engagement in the first half of 2011 compared to the same time last year...
Direct marketers hoping for success in the 2011 DMA Awards are being told that that the introduction of a new user-friendly form will simplify the...
Facebook has set its sights on the mobile instant messaging market, with the launch of a new app in the US.
Real-time social media monitoring could have helped the police respond to London riots more quickly, according to one marketing expert.
Marketers are being invited to give their input to a new government scheme to provide businesses with unprecedented access to swathes of government-...
Japan’s Prime Brew, Kirin Ichiban brings street art, beer and a slice of old Japan to London’s Brick Lane this week, with the installation of a...
The Government has announced plans to boost economic growth by modernising UK intellectual property laws.
Subway has launched a click-and-collect service for customers in the US as part of its mobile marketing strategy.
First Direct has launched ‘first direct Lab’, a crowdsourcing platform that will give customers a stake in the online and telephone bank’s digital...
Prospects worsen for the international ad market as Warc cuts its predictions for growth in 2011 to 3.2%.
Marketing emails convey much more than the brand message – they say a lot about the writer too, according to a recent US study.
comScore has launched a social media tool that measures the effect of brand messages on Facebook audiences.
Facebook For Business is the latest move by the social media giant to woo business and gain one-upmanship over newcomer Google+.
Integrated agency archibald ingall stretton… has created a new multi-media campaign for the DMA Awards, the direct marketing industry’s biggest...
Oil and gas brand Total has installed an experiential marketing stand in London Heathrow Terminal 5 for the whole of July, as part of its involvement...
The Direct Marketing Association’s (DMA) Field & Experiential Marketing Council has rejected calls from consumer groups and MPs for the practice...
As the one-year countdown to the London 2012 Olympics and Paralympic Games begins, social media takes centre stage as the official Games website...
Nearly half of UK consumers do not understand website cookies yet 39% of them see them as potentially harmful.
Over half of people delete email messages within two seconds without ever opening them.
The Direct Marketing Association (DMA) has welcomed Royal Mail’s announcement that it is now ‘taking additional time’ to consider its proposal to...
GDP figures today reveal sluggish UK growth of just 0.2% for the second quarter of the year but some brands such as Domino’s Pizza are thriving...
Tesco is experimenting with satnav for shoppers, an Android phone app that guides people around the store based on their shopping list.
ASOS has attracted more new followers across Twitter and Facebook in the last three months than any other retailer.
Two-thirds of UK marketing decision makers rely on email for their online marketing.
The Direct Marketing Association (DMA) is warning suppliers of print-based marketing products and services that they run the risk of being slapped...
The Direct Marketing Association (DMA) collected two Gold Awards and two Silver Awards at the inaugural Corporate Engagement Awards for its corporate...
Google+ has embarked on a celebrity acquisition plan to build on its early success, according to Google emails reviewed by CNN.
Royal Mail has announced plans to apply a new mark to the mail it delivers.
Clothing brand Timberland harnesses the power of music festivals, quite literally, to create an interactive brand experience for revellers.
Facebook has increased the cost of advertising by up to 74%, according to a study by TBG Digital.
EU Commission advice on cookies is inconsistent and unclear says the data protection watchdog for EU institutions.
Pop star Rihanna has toppled Lady Gaga off her social media top spot by becoming the most popular female celebrity on Facebook.
News International has embarked on a marketing campaign to repair its brand image, in the aftermath of the phone hacking scandal.
O2 UK has launched Priority Moments, a mobile voucher scheme offering its customers location-based deals.
The results of the latest IPA/BDO Bellwether survey reveal a boost in direct marketing budgets.
The Direct Marketing Association (DMA) and the Football Association (FA) have formed an unlikely team to gain greater insight into the niche sector...
A new Deloitte global survey has found that 80% of branded apps struggle to get 1,000 downloads.
This week saw Santander join other big brands such as BT and Powergen with its decision to bring its call centres back to the UK.
The vast majority of adults are worried about shopping on Facebook because of security concerns.
Location-based social media site, Foursquare has teamed up with LivingSocial to target relevant deals based on consumers’ geographical locations.
The Mail on Sunday is targeting News of the World readers with a direct mail campaign.
Google has avoided the pitfalls of its previous foray into social networking (Google Buzz), and its soft launch of Google+ has been praised by...
The Information Commissioner’s Office received reports of 603 serious data security breaches over a 12-month period, according to figures published...
Research shows that email marketing improves the performance of display ads, boosting recall by 13%.
Following the publication of the Bailey Review on 6 June, marketing to children is once again in the spotlight. Mobile marketers can now use an...
BBC's Panorama programme (4 July) has come under fire for its report on the so-called ‘junk mail’ industry.
Panorama, BBC1’s flagship current affairs show, this week turns its attention on the advertising mail industry.
Nearly half of UK consumers aren’t interested in buying goods through social media sites, a new study suggests.
Direct mail plays an important role in integrated campaign, according to one industry expert.
Over two-thirds of emails from UK retailers have no personalisation at all, a new study by dotMailer reveals.
On 1 July The Bribery Act comes into force. So what exactly does this mean for UK businesses?
Anyone remember Google Buzz or Google Wave? They were the failed attempts by Google to rival Facebook in the social networking world.
What does a ‘Like’ mean for a brand’s bottom line? Marketers at Cannes Lions revealed the challenges and solutions, as reported by Marketing Week...
The DMA has welcomed Jack Straw’s call for car insurance companies to stop selling customers’ data to personal injury claims firms without their...
The digital sale for advertising on the London Olympics official website is now on and sponsors of London 2012 can start bidding for spots.
Nearly half of mobile customers (43%) have received unsolicited SMS spam promoting accident claims or mis-selling financial services, according to a...
Most UK businesses are not providing employees with clear guidance on the use of social media, according to a new study.
The Coalition Government has confirmed that it is closing down its Central Office of Communication (COI) and that it will not be replaced by a...
A climate of fear of data breaches among consumers is making them less willing to share their personal data.
Advertising on hit games like Angry Birds could give you a better return than traditional media like TV, according to Angry Birds’ creator Peter...
More than one in three consumers are now withholding all identifying information when engaging online with brands, according to the findings of the...
News International and global digital agency WPP have embarked on a new joint research project to study the effectiveness of advertising on tablet...
The British public finds the retargeting of online ads annoying, according to new research by ad network Specific Network.
The last year has seen a rise in social network use among businesses. A new survey reveals that 41% of UK businesses have used social media to win...
Julia Porter, ITV’s acting group marketing and research director, has joined the board of the Direct Marketing Association (DMA).
UK senior executives prefer paper-based reading for travel according to a survey by PrivateFly.com.
Online marketing is driving growth in UK’s advertising market according to a new study from PricewaterhouseCoopers (PwC).
Marketers could be missing out on top CEO jobs because senior executives believe they’re seen as too fluffy.
Marketing opt-out rates are a major business threat, as growing numbers of consumers refuse to share personal data.
Mobile is rated the worst channel for quality of customer experience, according to a report by Econsultancy.
Facebook has seen a drop in the number of UK users for the second month running, according to data from tracking company Inside Facebook.
A new study has found that the next generation of marketers recognises the valuable role of traditional door drops in marketing campaigns.
The research points to an increasingly demanding consumer who wants a mobile shopping experience now without cost or security implications. Findings...
As the new regulations relating to cookies (the revised Privacy & Electronic Communications Directive) come into force today, the DMA is...
Orbital Response has achieved accreditation under the Accredited Response Management (ARM) scheme. The fulfilment, response and distribution experts...
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Latest News
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22 Feb 2012 12:26 GMT
Royal Mail has just announced its proposed new contract prices, due to come into effect on 2 April 2012.
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21 Feb 2012 14:14 GMT
Social media does not necessarily prompt people to buy or be more positive about a product or service,...
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17 Feb 2012 14:29 GMT
Apple has tightened rules over apps for iPhone and iPad that access users’ address-book data without...
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