Paddy Power is taking legal action against LOCOG after the Olympic organisers allegedly asked JCDecaux to take down the bookmaker’s billboard ads. 

A series of advertising billboards in key locations including Kings Cross, London Bridge and Victoria announce Paddy Power as “official sponsor of the biggest athletics event to take place in London this year”. 

The tongue-in-cheek ad goes on to say that the event in question is an egg and spoon race in London, Burgundy. 

Paddy Power has also taken out ads in the Evening Standard, Metro and City AM. 

Paddy Power is seeking a court order against LOCOG for allegedly instructing JCDecaux to remove the ads from its billboards on the grounds that the campaign doesn’t breach the rules governing advertising during the 2012 Games. 

A spokesperson from Paddy Power said: “We pride ourselves on listening to our customers and what we’ve heard loud and clear is that LOCOG have got their priorities upside down.

“It’s a pity they didn’t put the same energy into the ticketing and security arrangements for the games that they put into protecting their sponsorship revenue streams.”

Posted by 

Smarayda Christoforou