Webinar: Goodbye Black Friday, hello Grey November - consumer insights and festive season planning

Find out how the new retail calendar has evolved and how you can best use 'Grey November' to make the Festive season really count.

December has always been crucial for the retail sector in the run up to Christmas and New Year, but in recent years the calendar has evolved with the introduction of Black Friday and Cyber Monday now signalling the start of the shopping season.

November has emerged as the key month for Christmas shopping as brands and retailers shift their focus from Black Friday and Cyber Monday, which occur towards the end of November, to earlier in the month.

These changes are significant because they alter not just how brands and retailers talk to their customers but also the lifestyle messages throughout the year.

Join our webinar, led by Bronto's senior commerce marketing analyst Greg Zakowicz who has more than ten years of experience in email, mobile and social media marketing, to better understand this November mindset and better serve consumer expectations.

Learn:

• About consumers' new brand expectations
• How Grey November will change your marketing
• What the changing lifecycle messages mean for your business

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