Research

Stay up to date with the latest facts, figures and trends in all areas of direct marketing through our reader-friendly industry research and reports.
Our prolific in-house research team produces regular reports covering everything from developments in the email, mobile, direct mail and financial services sectors, to data privacy.
Our members also have direct access to research published by other industry organisations thanks to the reciprocal agreements we have in place.
All our research is published with one thing in mind: to help you make better informed strategic campaign decisions.
Access to this research is just one of the many benefits of DMA membership; whatever it is you need to know, the chances are you’ll find it in one of our reports!
You'll find all our research documents in the Toolkit section of the website.

