Free legal advice
We have an in-house team of legal experts, who are on hand to give members free legal advice on direct marketing issues and forthcoming legislation affecting the industry.

As a DMA member, you can email our legal team any of your legal queries or call them on 020 7291 3360. Our solicitors and compliance experts can give you up-to-the-minute advice on everything from the new Cookies law (which came into effect in May 2011) and online behavioural advertising to the CAP Code and the DM Code of Practice.

Government lobbying
Our director of public affairs, Caroline Roberts and her team keep a close eye on any legislation that is in the pipeline and work very closely with government and policymakers here and in Europe to ensure it doesn’t adversely affect the industry or members’ commercial freedom. She also promotes self-regulation and plays a crucial role in developing and maintaining best standards of ethical conduct and best practice.

Legal updates and events
The DMA Legal & Public Affairs team produces a monthly newsletter with all the latest developments, laws and consultations and detailed advice on how to ensure your business is fully compliant.

Throughout the year, there are DMA events dedicated to legal issues – including the annual Data Protection Conference in March and ones dedicated to specific issues such as the new cookies law. See our events page for details.