Legal advice
As a DMA member you’ll save £1,000s in solicitors’ fees thanks to our free legal advice service. Our in-house team of legal experts are on hand to advise you on direct marketing issues as well as legislation affecting the industry.
You can email or call our solicitors, who between them have specialist knowledge of data protection, consumer law and regulatory issues.
Here are just some of the things they can help you with:
- Legislation affecting the gathering and use of personal information, including the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Amendment) Regulations 2011 (which includes the new cookie requirements)
- Rules relating to sales promotions, telecommunications and intellectual property to name but a few…
- General advertising and marketing rules as they relate to alcohol, nutritional and health products, and tobacco accessories
- The latest consumer protection legislation including e-commerce
- Advice on proposed campaigns – including wording – to ensure it complies with the law and the DM Code of Practice
- Financial services laws and best practice guidelines
- Advice on compliance with the Committee for Advertising Practice Code and other codes of practice.
If you have a legal enquiry and would like to contact our legal advice team


