DMA-IDM Scotland conference 2013: The new one-to-one future
Microsoft's chief envisioning office, digital editor at Random House and the MD of Blippar, the company behind the augment reality mobile app, will be among the industry thought leaders sharing strategic and practical insights into the impact of the latest digital innovations on marketing. Networking drinks and business-critical takeaways make this the essential conference for the senior leaders of Scotland's marketing industry.
The conference will be chaired by Rebecca Heaney, managing director of Rapp Edinburgh, who will welcome UK marketing heavyweights.
Dave Coplin, Microsoft's chief envisioning officer, will deliver a future-forward look at the digitisation of society and what means for your business.
Blippar's MD, Stephen Shaw, will share insight on how you can bring printed content to life with augmented reality via mobile technology.
Emil Fortune, digital editor, Random House, looks at how social and technological innovation in a connected, multi-platform digital world will transform our experience of the humble 'story'.
Colin Grieves of Experian Marketing Services will explain how boundaries between marketing channels are being broken down to truly connect with customers.
Ensure you book your seats early at this must-attend event to avoid disappointment.
|DMA Member (Inc VAT)||£ 118.80 (£ 99.00 ex VAT)|
|Non DMA Member (Inc VAT)||£ 156.00 (£ 130.00 ex VAT)|
Royal Botanic Gardens Edinburgh