Search

Councils

Get to know our council and committee members and find out what they do.
For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


DMA-IDM conference 2013: The evolution of communication

 Registration is closed for this event

Be part of the marketing evolution that will future-proof our industry and your business. Join senior marketers for a full day of insights at the industry's biggest event outside London, the DMA/IDM conference on Wednesday 2 October.

Our panel of speakers, which includes Kelvin Newman, Creative & Strategy Director at SiteVisibility, will unveil the next step in communication: one-to-one-millions marketing. They'll look at everything from search marketing, crowdsourcing and the importance of copy in content to marketing transformation programmes and online retailing.

Here is a glimpse of the agenda:

  • Yesterday's dead. Tomorrow hasn't happened yet
    Andrew Barke, Senior Industry Head, Google, looks at how technology is changing how we communicate and consume media 
     
  • Search 2015: What's coming next?
    Kelvin Newman, Creative & Strategy Director, SiteVisibility explores what's new at Google, Facebook's new search engine and the bleeding edge of search engine marketing 
     
  • Crowdsourcing: the future of marketing
    Rob Wilmott, Partner at bcsAgency and Co-founder Crowdcity.com illustrates how crowdsourcing is creating a three-way dialogue between business, potential and existing customers
     
  • 1 to 1 to Millions Communication
    Chris Combemale, Executive Director, DMA,  will bring you up to date with the DMA’s new content strategy. He will look at 6 cultural characteristics (behaviour, structure, knowledge, mindset, relationships and leadership) and explain how the DMA will shift from traditional trade association to modern community and create value for all  our members
  • Content is king - so don't let it die on the toilet
    Kings don't have a great history. They get overthrown. Beheaded. Or die on the toilet clutching a burger. Sticky Content's CEO Catherine Toole shares the crown jewels of content tactics to come up with strategic, targeted, on-brand content customers love.

  • Think big by thinking small
    The mobile has changed the behaviour and needs of bus and rail passengers. Gillian Singh, Group Marketing Director of Go-Ahead, explains how they adapted to improve marketing communications, be more social, relevant and personal for their customers.

Our star line-up also includes:
Gillian Singh, Group Marketing Director, Go-Ahead
Catherine Toole, CEO, Sticky Content
Joe Murray, Founder & CEO, Worldstores

Agenda and speaker profiles
Please click here to see the full agenda and speaker profiles.  

Sponsored by

 

2 October 2013 9:30 AM   until   4:00 PM
Phone: 020 7291 3357
Email:
*
Member £ 118.80 (£ 99.00 ex VAT)
Council Member £ 94.80 (£ 79.00 ex VAT)
Non Member £ 156.00 (£ 130.00 ex VAT)
Event Tags
Areas of Interest
Regional Filter DMA North
Host DMA
The Lowry Theatre
The Quays
Salford
Manchester
M50 3AZ
United Kingdom

Show large map

This website only uses essential cookies.