DMA-IDM conference 2013: The evolution of communication
Be part of the marketing evolution that will future-proof our industry and your business. Join senior marketers for a full day of insights at the industry's biggest event outside London, the DMA/IDM conference on Wednesday 2 October.
Our panel of speakers, which includes Kelvin Newman, Creative & Strategy Director at SiteVisibility, will unveil the next step in communication: one-to-one-millions marketing. They'll look at everything from search marketing, crowdsourcing and the importance of copy in content to marketing transformation programmes and online retailing.
Here is a glimpse of the agenda:
Yesterday's dead. Tomorrow hasn't happened yet
Andrew Barke, Senior Industry Head, Google, looks at how technology is changing how we communicate and consume media
Search 2015: What's coming next?
Kelvin Newman, Creative & Strategy Director, SiteVisibility explores what's new at Google, Facebook's new search engine and the bleeding edge of search engine marketing
Crowdsourcing: the future of marketing
Rob Wilmott, Partner at bcsAgency and Co-founder Crowdcity.com illustrates how crowdsourcing is creating a three-way dialogue between business, potential and existing customers
1 to 1 to Millions CommunicationChris Combemale, Executive Director, DMA, will bring you up to date with the DMA’s new content strategy. He will look at 6 cultural characteristics (behaviour, structure, knowledge, mindset, relationships and leadership) and explain how the DMA will shift from traditional trade association to modern community and create value for all our members
Content is king - so don't let it die on the toilet
Kings don't have a great history. They get overthrown. Beheaded. Or die on the toilet clutching a burger. Sticky Content's CEO Catherine Toole shares the crown jewels of content tactics to come up with strategic, targeted, on-brand content customers love.
Think big by thinking small
The mobile has changed the behaviour and needs of bus and rail passengers. Gillian Singh, Group Marketing Director of Go-Ahead, explains how they adapted to improve marketing communications, be more social, relevant and personal for their customers.
Our star line-up also includes:
Gillian Singh, Group Marketing Director, Go-Ahead
Catherine Toole, CEO, Sticky Content
Joe Murray, Founder & CEO, Worldstores
Agenda and speaker profiles
Please click here to see the full agenda and speaker profiles.
|Member||£ 118.80 (£ 99.00 ex VAT)|
|Council Member||£ 94.80 (£ 79.00 ex VAT)|
|Non Member||£ 156.00 (£ 130.00 ex VAT)|