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One-to-one to millions: The DMA's Technology Summit 2013

 Registration is closed for this event

Master class in a morning – 30 April

Four world-class industry experts will provide business-critical insights into how the innovative applications of technology, data and social are revolutionising the way in which brands build profitable relationships with their customers.

In one morning, you’ll gain a new understanding of:

  • Leveraging data to gain a 360° customer view to enhance the customer’s brand experience
  • The latest must-have tech and tools to shape personalised communications
  • Using social as a tool to listen to and understand your customers
  • How on-demand is changing the role of TV in the marketing mix and creating new opportunities for brands
  • Using real-time tracking to aid planning

The experts

Harper Reed

Keynote speaker: Harper Reed, Chief Technology Officer, Obama for America 2012

US tech engineer and social media pioneer Harper Reed was the mastermind behind the social campaign to re-elect Barack Obama in 2012. Harper will explain how he and his team of developers built a tech platform that enabled the innovative micro-targeting of millions of supporters that resulted in raising $1bn in campaign donations and secured their votes.

Watch Harper’s preview interview

Steve Forde

Steve Forde, Head of Viewer Relationship Management, Channel 4

The technology that enables on-demand viewing is changing the way in which people consume TV. Steve will look at how the latest innovations is shifting focus from multi-channel to connectivity and how Channel 4’s unique two-way relationship with its audiences is adding new value for its advertising partners.

Watch Steve’s preview interview

Steve Plimsoll

Steve Plimsoll, Chief Technology Officer for Mindshare Worldwide and WPP Data Alliance

Steve’s session, entitled ‘Gather, Analyse, Act’, will address the technical innovations that are transforming the way in which companies can capture and analyse data to gain greater customer insight and enhance the customer experience. He’ll also give a demonstration of the real-time tracking technology available to companies to pinpoint and micro-target consumers.

Watch Steve’s preview interview

Prof Phil Klaus

Prof Phil Klaus, Professor of Marketing Strategy and Customer Experience, Cranfield University

Prof. Phil Klaus will provide the compelling business case for investing in technology to create effective one-to-one customer communications to yield profitable relationships. His academic insights will give you the practical knowledge you need to transform your business strategy and reshape the focus of your marketing.

Watch Phil’s preview

Sponsored by:

Three for two and group booking discounts available - email Eleanor Hibberd to claim

30 April 2013 9:00 AM   until   2:00 PM
Phone: 020 7291 3357
Event Fee (Incl. VAT)
DMA Member (Inc VAT) £ 420.00 (£ 350.00 ex VAT)
Non DMA Member (inc VAT) £ 540.00 (£ 450.00 ex VAT)
Event Tags
Areas of Interest Agencies, Data, Email Marketing, Mobile Marketing, Networking, Social Media
Regional Filter DMA HO
Host DMA
Royal College of General Practitioners
30 Euston Square
United Kingdom

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