The customer and the orchestra: The DMA's Integration Summit 2013
Presenting a lively programme of incisive thinking and insider insights, curated to inspire your approach to campaign integration in 2013.
From amidst the cacophony of multi-channel marketing comes the clarity of the four key models of integration:
Do you know which campaign model will deliver your marketing aims in 2013?
Are you pursuing immediate returns or long-term loyalty – or both?
How can principles of 'orchestration' enrich your customer's experience?
Looking at the concept of 'orchestration' and the role of your customer at the centre of your marketing, the summit will help you to match up your campaign goals with the model that's proven to deliver them.
Book now to hear our keynote speaker Kate Cox, Head of Strategy at Havas Media and co-author of a major study analysing over 250 campaigns, reveal how each integration model delivers for customer experience, organisational structure and both hard and soft metrics.
We then present an intensive programme of integration inspiration from our amazing line-up of speakers including adidas, Microsoft, Waitrose and OgilvyOne.
Enjoy their inside stories and learnings – from hard-nosed promotional marketing through to brand fame campaigns.
|DMA Member (inc VAT)||£ 238.80 (£ 199.00 ex VAT)|
|Non DMA Member (inc VAT)||£ 330.00 (£ 275.00 ex VAT)|