Inserts nuts and bolts: Understanding inserts in the modern media landscape
Inserts will be at the heart of all presentations as experts discuss ways to integrate inserts with other traditional and more modern channels.
The Telegraph will cover the relevancy of inserts in a multichannel age – especially the importance of data and how digital response is driven by offline media.
John Stevens at Amra will present a basic guide on planning an insert campaign and integrating it with other channels. He will focus on targeting, testing and the different media available for use.
The face of print is changing and Nick Barbeary at DST Group will discuss these changes alongside new technology and future trends.
While this event has the aim to bring you up to speed, speakers will also focus on future gazing to give you a more-rounded look at the world of inserts in this dynamic landscape.
9.00 Registration and breakfast
9.30 Introduction CJ Court, director, All Response Media
|DMA Member (incl VAT)||£ 0.00 (£ 0.00 ex VAT)|
|DMA Non-Member (incl VAT)||£ 36.00 (£ 30.00 ex VAT)|
70 Margaret Street