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For more information please
contact the DMA.
The Direct Marketing Association
DMA House
70 Margaret Street
London W1W 8SS
Tel: 020 7291 3300
Fax: 020 7291 3301


Inserts nuts and bolts: Understanding inserts in the modern media landscape

 Registration is closed for this event

Inserts will be at the heart of all presentations as experts discuss ways to integrate inserts with other traditional and more modern channels.

The Telegraph will cover the relevancy of inserts in a multichannel age – especially the importance of data and how digital response is driven by offline media.

John Stevens at Amra will present a basic guide on planning an insert campaign and integrating it with other channels. He will focus on targeting, testing and the different media available for use.

The face of print is changing and Nick Barbeary at DST Group will discuss these changes alongside new technology and future trends.

While this event has the aim to bring you up to speed, speakers will also focus on future gazing to give you a more-rounded look at the world of inserts in this dynamic landscape.

Agenda: 

9.00 Registration and breakfast 

9.30 Introduction CJ Court, director, All Response Media

9.45 Inserts – Why inserts are still relevant in a multi channel age
Declan Boyle, ad director, IPC Media and Nick Barnard, head of inserts, Telegraph Media Group
 
10.15 Coffee break
 
10.30 Effective inserts planning tips - the basics 
John Stevens, director, Amra
 
11.00 Update on print
Nick Barbeary, sales director, DST Group
 
11.15 Client Presentation
 
11.45 Affordable creativity 
Declan Boyle, ad director, IPC Media and Nick Barnard, head of inserts, Telegraph Media Group 
 
12.00 Closing remarks 
CJ Court, director, All Response Media
 
12.30 Conference close
31 January 2013 9:00 AM   until   12:30 PM
Phone: 020 7291 3349
Email:
Event Fee(s)
DMA Member (incl VAT) £ 0.00 (£ 0.00 ex VAT)
DMA Non-Member (incl VAT) £ 36.00 (£ 30.00 ex VAT)
Event Tags
Areas of Interest Inserts
Regional Filter DMA HO
Host DMA
DMA House
70 Margaret Street
London
W1W 8SS
United Kingdom

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