Making sense of proximity marketing

Mark Brill, Chair of the DMA Mobile & Connected Marketing Council recently spoke at the Making Sense of Proximity Marketing event run by Mobile Marketing Magazine. The event was one in a series with the aim of demystifying current digital marketing techniques.

The following video shows Mark’s presentation, and gives his four top tips for brands looking to venture into the world of proximity marketing.

DMA - Making Sense of Proximity Marketing from MobileMarketingMag on Vimeo.